Chances are the other agents in your office are hunched over their laptops trying to master Facebook advertising instead of writing letters. The second reason is the lack of competition.
Data show this age group is the most likely to respond to traditional mail and the least likely to use social media regularly. The median age of homesellers in 2022 was 60 years old. There are two main reasons why prospecting letters work so well in 2023.
Even in the age of TikTok, real estate prospecting letters are still one of the best ways to generate leads.
